Through the artistic direction and through the online and offline strategies designed for a sophisticated and inclusive product, we wanted to go beyond the classical concept of sport encouraging body positivity.
Art direction & communication
What's your goal for today? We took care of the artistic direction of the brand and worked on a digital strategy able to support and rule the online business presence, developing graphic and multimedia assets to give the new sapopa.com a brand new identity and an efficient support for digital marketing activities.
All the creative assets developed and designed for SAPOPA were used to support the sales objectives.