Favini

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Customer Favini srl
Favini is a historic paper mill whose success is built on innovation. Italian “know-how” translates into manufacturing excellence and an internationally recognized product.
Year 2020 - on going

The courage to paper

GOAL

The new communication concept "The courage to paper", explains the company's mission, thanks to the noun "paper" which, assuming the role of a verb, transforms paper from subject to mission.

DIGITAL EXPERIENCE

The study of brand identity, developed with the we-flow spin-off through a co-design method with the customer, has allowed us to define the characterizing values

Within the website, the UX and UI design conveys a modern look & feel that allows the user to move between the various sections naturally, while the information architecture is impeccable in its technical and storytelling linearity. The project sees its maximum expression in “Paper from our echosystem”, an immersive environment linked to the corporate value of sustainability.