Ca' Lustra
Awarded
When love for one’s territory meets an almost 50-year-old tradition: this is how Ca’ Lustra was born. Much more than a winery, this reality immersed in the heart of the Euganean Hills produces organic wines respecting local biodiversity.
Feeling, reflection, and taste.
GOAL
The company’s digital identity evolves through a new website, designed to showcase the Ca’ Lustra estates at its best. Developed in three languages, it features 3D interactive maps — created with Mapbox — which allow visitors to see the territories and vineyards thanks to entered data detailing position, size and specific coordinates.
DIGITAL EXPERIENCE
In addition to information on the position and the size, the structured data provided by Arpav (and integrated into each map) provides real-time information on temperature, humidity, and rainfall, and affords the possibility of investigating the area’s meteorological conditions from 2008 to the present.
All technologies have been employed in an extensible platform that can be integrated with any additional functionality or future proprietary technology.
The website combines the technical and complex aspect of data and information with the emotional and engaging process of wine production.
On the homepage, content has been divided into three narrative strands: sentiment (which reveals company values), reflection (which accompanies the exploration of wines) and taste (as knowledge and experimentation through tastings).
The shooting captures and transmits the essence of the products.
