Birò
Awarded
Birò is an automotive company entirely devoted to alternative green mobility, founded fifteen years ago and already listed on the stock exchange. Its trademark Birò car is the smallest electric four-wheeler in the world that makes life easier for drivers.
Small things change your life
GOAL
Birò continues the collaboration with our company which began in 2021 and evolves its communication, reinforcing geometries with a restyling that revives the character of the brand.
ART DIRECTION & COMMUNICATION
The content production plan toured Europe with on-location productions, photo shoots, 3D and video creations featuring personalities from the entertainment industry.
Thanks to the supervision and control of multi-country communication with a dedicated multilingual team, the design language and tone of voice closely reflect the main target audience, that of urban commuters.
Through constant monitoring of the KPIs related to advertising campaigns, the communication choice demonstrably generated an increase of +383% in organic brand searches and thousands drive-to-store leads in the most important Italian cities, with an activity based on continuous improvement that has improved the initial cost per lead by 70%. The project also won Best Automotive Content of the Year, a Media Stars Award for Art Direction and three Social Media Awards.
