Alì

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Customer Alì Spa
Alì Supermercati is the benchmark for large-scale retailers in the northeast that has made its philosophy "improves life" its main strength in the area, with 117 stores and an online shop at "Aliperme.it".
Year 2019 - on going

"Feel at home."

GOAL

A framework contract for the strategic and creative development of the corporate image with the aim of entering people's hearts and conveying the unbeatable quality of the Alì service.

Art Direction & Communication

The development of content and frequent photographic and video output are the result of an approach based on strategic thinking and coordinated deployment in synergy with the Ali team. A series of television commercials broadcast on national TV, social media planning across multiple channels and digital and in-store communication activities are the levers used to achieve the goal.

Marketing & Strategy

The value of the brand name is explored and conveyed in all its facets thanks to a cross-area strategy aimed at strengthening the brand.

RESULTS

The results for the first trimester of 2022 by

Social media management

  • +75 %
    media coverage, thanks to content optimization
  • +57 %
    Facebook fanbase increase

RESULTS

The results for the first trimester of 2022 by

Social Ads

  • +40 %
    ROAS
  • +235 %
    likes directed to the FB page