Alì
Awarded
Alì Supermercati is the benchmark for large-scale retailers in the northeast that has made its philosophy "improves life" its main strength in the area, with 117 stores and an online shop at "Aliperme.it".
GOAL
A framework contract for the strategic and creative development of the corporate image with the aim of entering people's hearts and conveying the unbeatable quality of the Alì service.
ART DIRECTION & COMMUNICATION
The development of content and frequent photographic and video output are the result of an approach based on strategic thinking and coordinated deployment in synergy with the Ali team. A series of television commercials broadcast on national TV, social media planning across multiple channels and digital and in-store communication activities are the levers used to achieve the goal.
Shooting
MARKETING & STRATEGY
The value of the brand name is explored and conveyed in all its facets thanks to a cross-area strategy aimed at strengthening the brand.
RESULTS
The results for the first trimester of 2022 by
Social media management
- +75 %media coverage, thanks to content optimization
- +57 %Facebook fanbase increase
RESULTS
The results for the first trimester of 2022 by
Social Ads
- +40 %ROAS
- +235 %likes directed to the FB page
