As every year, Pinterest Predicts 2025 provides valuable insights into the trends that will dominate the platform this year. In this article, we explore how these trends can be integrated into Pinterest advertising campaigns to maximize engagement and ROI for clients.
Understanding Pinterest Predicts 2025 Trends
Pinterest Predicts is the annual report that identifies emerging trends based on user searches and behaviors on the platform.
For 2025, some of the key trends include:
- Cherry Coded: The dominant use of cherry red in fashion, design, and decorations.
- Rebel Floats: The comeback of soda floats, nostalgic beverages reimagined modernly.
- Surreal Soirées: Parties and events characterized by surreal and fantastical elements.
- Pickle Perfection: The rise of pickles as both a culinary and aesthetic trend.
- Rococo Revival: A return to Rococo style in interior design and fashion.
These trends present creative opportunities for brands across various industries but require a strategic translation into advertising content that resonates with the target audience.
Applying Pinterest Trends to Advertising Campaigns
Trends alone do not provide insights into their applicability in digital advertising campaigns. To leverage them effectively, it is essential to translate them into targeted advertising strategies that clearly incorporate the brand, its visual and verbal identity, its target audience, and the production of photos and videos aligned with the overall strategy.
Advanced Targeting
Pinterest offers advanced targeting options that allow brands to reach users with specific interests. Here are some practical applications:
- Creating audiences based on interests like "Rococo" or related themes, leveraging Pinterest’s powerful search engine.
- Using retargeting to engage users who have already interacted with trend-related content.
- Utilizing keyword targeting to reach users searching for terms like "surreal parties" or "cherry red fashion."
- Conducting microdata analysis to identify online behaviors that correlate with the brand and the campaigns being developed.
Engaging Visual Content
Pinterest is the most visually driven platform, and success depends heavily on high-quality visuals.
That’s why it’s crucial to ensure creative assets maintain an elevated aesthetic standard while reflecting trends in a way that is both elegant and brand-relevant.
The real creative challenge lies in producing visuals that are coherent with the brand’s style while seamlessly incorporating trending elements.
For example, the Cherry Coded trend lends itself well to industries such as food, makeup, footwear, handbags, and fashion in general. To go beyond merely using cherry red tones, brands should also consider contrast and visual harmony to capture the audience’s attention effectively.
Optimized Keywords
SEO is fundamental for organic content discovery on Pinterest.
Incorporating emerging keywords in Pin descriptions and titles is essential for strong SEO performance. Learn more by reading our article on Pinterest SEO.
For Pinterest 2025 trends:
- Use terms like "Rococo interior design," "surreal party ideas," or "gourmet pickles."
- Create relevant, personalized hashtags to help content stand out in searches, such as #CherryCodedBlossom or #PicklePerfection.
Practical Examples of Campaigns
Fashion & Accessories
A fashion brand can capitalize on Cherry Coded by developing a campaign highlighting cherry red apparel or accessories, using synesthetic images that engage multiple senses, for example, appealing to sight with color and touch with detailed textures.
Recommended ad formats include:
- Pins with high-impact visuals.
- Carousels showcasing complete looks or color pairings based on cherry red.
- Video Pins telling the story behind a collection inspired by the trend.
Food Industry
A food brand or retailer can leverage Pickle Perfection to promote new products or creative pickle-based recipes.
Some potential inspirations include:
- Videos demonstrating how to incorporate pickles into gourmet dishes.
- Tutorial content for unique preparations, such as cocktails and fried pickles.
- Well-curated images with a contemporary twist to elevate brand perception.
Events & Entertainment
An event agency or a brand known for experiential marketing can embrace Surreal Soirées to position itself as a leader in organizing unique, immersive events.
Key campaign elements might include:
- Pins showcasing spectacular event setups with innovative visual effects.
- Story Pins, offering a behind-the-scenes look at creating immersive experiences.
- Collaborations with influencers and content creators to amplify reach.
Monitoring and Optimization
Once campaigns are launched, it is crucial to track performance to evaluate ROI and make any necessary adjustments.
Metrics Analysis
Using Pinterest’s analytics tools, brands should assess key metrics such as:
- Impressions: To gauge how effectively content reaches users.
- Clicks: To measure how well creatives generate interest.
- Conversions: To determine the return on investment.
A/B Testing
Conducting A/B tests is essential for optimizing campaigns. For instance:
- Comparing creatives with different shades of red for Cherry Coded.
- Testing descriptions with various keywords to identify top performers.
- Experimenting with different Pin formats (static images, carousels, videos) to see what resonates most with your audience.
Continuous Iteration
Pinterest trends evolve rapidly, as does its audience.
Monitoring user behavior changes and adjusting strategies accordingly is crucial to maintaining campaign relevance and achieving client goals.
Want to create a winning Pinterest marketing strategy? Contact us today!