Strategic Marketing

Article 09.08.2024 Strategic Marketing

Crafting a luxury brand's digital image: a guide for marketing managers

Learn how to translate the essence of luxury into a compelling digital presence. Discover strategies to create vis...

5 minutes

Lorenzo Zuliani

Paid Advertising Specialist

Article 16.07.2024 Strategic Marketing

Demand Gen for Google: What You Need to Know

Lorenzo Zuliani

Paid Advertising Specialist

Discover what Demand Gen is, Google's new mode for advertising campaigns, and the advantages it offers compared to Disco...

5 minutes

Article 11.07.2024 Strategic Marketing

The art of exhibition design: concepts that captivate emotions

In the world of trade fairs and exhibitions, it is essential to create an immersive experience that captures the attenti...

5 minutes

Giacomo Gazzola

Junior Content Manager

Article 27.06.2024 Strategic Marketing

TikTok at risk of ban in the USA: what impact will it have on brands, influencers, and creators?

Giacomo Gazzola

Junior Content Manager

The debate on the possible ban of TikTok in the United States is ongoing. What could be the implications for digital sta...

9 minutes

Chiara Vazzola

Marketing Strategist

Article 29.05.2024 Strategic Marketing

CSRD Directive and Sustainability Report: a complete guide

Chiara Vazzola

Marketing Strategist

Find out more about what the European CSRD directive requires and what companies must do to comply....

20 minutes

News & Press 08.03.2024 Strategic Marketing

we-go supports MakeIt, the event dedicated to students of the Economics Department at Ca' Foscari University.

On Friday, March 8th, the 2024 edition of MakeIt took place, the well-known event organized by the student association M...

Benedetta Greggio

Head of Strategy

Article 17.01.2024 Strategic Marketing

Proximity Marketing: what it is and what benefits it offers

Benedetta Greggio

Head of Strategy

Find out what proximity marketing is and what advantages it offers companies to promote themselves....

8 minutes

Article 20.12.2023 Strategic Marketing

Green car marketing: automotive industry trends

Green car marketing is a crucial part of business strategies. Find out what the challenges are for low-emission vehicles...

8 minutes

Google introduce AI Performance Max cover

Article 27.11.2023 Strategic Marketing

Google introduces AIs in Performance Max: what you need to know

Google introduces AI in Performance Max. A guide to what's new ahead and how it will change the world of ads....

10 minutes

Come vincere l'indecisione del Messy Middle

Article 20.11.2023 Strategic Marketing

How to overcome the purchase indecision of the Messy Middle

Find out what has changed in the Messy Middle model and how it helps us overcome purchase indecision....

9 minutes

Green marketing e responsabilità sociale d'impresa

Article 13.11.2023 Strategic Marketing

Corporate social responsibility: the role of green marketing

Find out how green marketing can be part of a broader commitment to sustainability and corporate social responsibility....

6 minutes

Marketing delle energie rinnovabili - Cover

Article 07.11.2023 Strategic Marketing

Renewable energy marketing: how to promote the adoption of clean energy sources

Find out what are the best strategies to push companies to adopt renewable energy sources, and how to communicate this t...

7 minutes

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