When design celebrates the everyday life of those who go to experience it, conveying its differentiating qualities and values becomes a growth experience.
For Primopiano Cucine, we developed a communication plan designed around the brand's objectives and strengths, just as they design their custom projects themselves:
content strategy emphasizes its tailoring, visual identity and art direction of photo and video production tell the love of materials, finishes and people's stories, while paid strategy draws the target audience to the kitchen they have always dreamed of.
we-go for Primopiano Cucine: content strategy, shooting & video production, media strategy.