Find out which are some of the most interesting design trends on TikTok for the Salone del Mobile 2023.
It's the most wonderful time of the year and no, we're not talking about Christmas.
It's April, and April in the Milanese capital can only mean one thing: 'the most important trade fair in the world for home-furnishing professionals'; for friends, the Salone del Mobile.
Step-counter on your wrist, camera around your neck and stylish (but comfortable) shoes on your feet and here we are: ready to unearth the unmissable gems from the sea of wood and furniture that will be Milan over the next few days.
These, however, are the us of tomorrow, among the 2023 eco-friendly lamps, the stand of a German brand that transforms bathrooms into spas, and the hi-tech proposals of the Apulian designer.
Today's us, waiting to visit as many booths as possible and as good communication craftsmen, are asking themselves: "How do design brands present themselves on TikTok?".
For the answer, just keep scrolling....
3 #designtok trends for your brand loyalty
It is well known that to strengthen the relationship between a company and its customers, the former must pamper the latter. Excellent customer service, a points programme or discount codes are just some of the ways in which a brand can retain its aficionados. In addition to offers and shopping at reduced prices, however, there is more. It should be kept in mind that over the past year, TikTok has turned into a real search engine. Especially for the younger generation.
Top 3 pizzerias in Naples, Museums to visit in Paris, and why not, even 'How to decorate a room in cottagecore style' are questions that Gen Z and Millennials are turning to the phenomenal Chinese social network, preferring it to Google. This enormous change in users' search habits gives brands an extra opportunity: the chance to establish their authority over the industry and, at the same time, provide useful suggestions to their followers.
But what are these trends? Let's look at them together.
1. DIY
"Do It Yourself", literally, "DIY". Who said that a design piece has to have been designed by professionals? Westwing thinks so, and on its TikTok profile teaches us how to transform the simplest (or even discarded) materials into colorful centerpieces and storage baskets.
2. How to
On TikTok, your users are looking for all kinds of tips: how to make the bedroom look bigger, how to make the best use of the little space you have or how to organize the pictures on the walls. To meet their demands, you need short videos with prominent direct examples: designer Jordan Samson provides a perfect basis from which to start.
3. Must-haves
We all know what makes a room, a living room: a sofa, a carpet, a bookcase... And this is where a brand's expertise must come into play: what makes a living room, a must-have living room? Let's take advantage of this trend to show the products that absolutely cannot be missing from a living room. Here too, helping us to understand how to build the content is interior designer Nadia Clarissa.
Because the Salone del Mobile is the Salone del Mobile, but the #designtok is no joke either
Do-it-yourself, ad-hoc tips and the ever-present must-haves are therefore some of the contents that are currently all the rage at #designtok. Consequently, they are also valuable starting points for any design brand that wants to build an engaging and successful content strategy.
And if these insights have made you turn on the light bulb and realise that yes, you really should be on TikTok, contact us. We will take care of building an action plan that is less intricate than that velvet and jute carpet you just saw at the stand of that Lab in Frosinone!