For one of our clients, a retailer specializing in home and kids' products with stores across the North-East and an online shop operating for several years, we took charge of their digital advertising strategy and execution with the goal of maximizing online sales performance.
This result was achieved through an in-depth analysis of the products sold, combined with a strategy to diversify media budget allocation.
In practice, we implemented a variable and dynamic investment allocation based on product categories, seasonality, and calendar events, building a dedicated audience for each segment.
At the same time, we tested and optimized graphic assets and messaging based on publication period, audience, and market trends. Underperforming or low-margin products were excluded from advertising investments.
The revenue increase was significantly higher than the increase in advertising investments during the period, confirming a strong return on investment.
Supporting this, key performance indicators include:
- ROAS (Return on Advertising Spend) increased from 3.1 to 4.9
CR (Conversion Rate) improved from 0.8 to 1.1
GOOGLE CAMPAIGN RESULTS IN THE FIRST 6 MONTHS OF MANAGING THE ONLINE SHOP:
- Orders +288%
- Revenue +256%
CPC (Cost Per Click) -23%
META CAMPAIGN RESULTS IN THE FIRST 6 MONTHS OF MANAGING THE ONLINE SHOP:
- Orders +523%
- Add to Cart +73%
- Reach +14%
- Engagement +56%